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A New Name for a Proven Product: From GoodOnes to Ollie
In April of this year, the AI-powered photo-sorting app GoodOnes launched in the Apple App Store. Six months later, with 400 million photo sorts under its belt, the company has decided to rename itself Ollie. We spoke to Israel Shalom, CEO and co-founder of Ollie, about this change and what his team has learned since launching.
A Mascot Turns Brand Ambassador
The new name, Ollie, comes from the company’s mascot – a cute little octopus that juggles photos and finds the best ones. "Ollie personifies the AI," Shalom explained. Initially, the brand had two separate identities: GoodOnes and Ollie the octopus. With the shift towards using AI to help sort people’s photos between favorites and those that should be deleted, it made sense to align the brand directly with its AI-driven direction.
How Ollie Works
GoodOnes (now Ollie) aims to make photo management easier by identifying the photos and videos you’ll want to favorite, keeping, or deleting. This is achieved through a machine learning algorithm that learns from user interactions. Shalom emphasized that this process is very personal, as users have different preferences when it comes to categorizing their photos.
What Makes a Good Photo?
When asked if the company had been able to determine what makes a ‘good photo’, Shalom replied: "We learned that it’s very, very personal. Some people think their food photos are junk, while others believe they’re the best thing." He also mentioned that kids’ photos are often considered the most important by parents.
A Subscription-Based Model
Over the next few months, Ollie plans to start charging for its services on a subscription basis. The cost will be $39.99 per year. Despite this change, Shalom is excited about how much more the AI program will be able to learn and assist in photo sorting.
The Real Problem: The Photo Mess
The ‘photo mess’ remains an unsolved problem, according to Shalom. Ollie’s mission is to help people manage their photos more efficiently using artificial intelligence.
Availability
Ollie is available for download today, for free, from the Apple App Store.
Future Plans
In the coming months, Ollie plans to expand its services and assist even more people in sorting their photos. With a strong foundation established, the company is poised for growth and innovation in the AI-powered photo-sorting space.
Related Topics
- AI: Artificial intelligence is at the core of what makes Ollie unique.
- Image recognition: The app uses machine learning to identify and categorize photos.
- Social: Photo management can be a social activity, especially with features like sharing and collaboration.
- Startups: Ollie is an example of how AI-powered solutions are changing the startup landscape.
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By using this app, users can take advantage of AI-powered photo management, saving time and effort in organizing their digital photos.
Download Ollie Today
Get started with Ollie today by downloading it from the Apple App Store.
