TV Will Educate the World About Blockchain Rather Than Social Media Platforms Like TikTok

In an era where social media platforms like TikTok are dominating the attention economy, it’s easy to forget about the humble television. Many see TV as a relic of the past, a bygone cultural linchpin that’s been superseded by the instant gratification and endless scrolling of smartphones and social media. However, this couldn’t be further from the truth.

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The Numbers Don’t Lie

A staggering 97% of United States households have a TV to watch programming, making it the go-to source for most Americans to consume media. Despite the rise of short-form content platforms like TikTok, TV remains an essential part of modern life. So, why are Web3 innovators overlooking its potential?

The Limitations of Short-Form Content

While short-form content has its advantages in terms of engagement and reach, it often falls short when it comes to providing education and context. Complex concepts like blockchain, non-fungible tokens (NFTs), and digital assets require more than just a 15-second video to understand.

The Power of Long-Format Content

That’s where TV comes in. With its ability to provide high production value, context, and education all in one sweep, long-format media like TV is better suited to teaching the masses about the wonders of blockchain. And it has a proven track record, as we’ll explore later.

Lessons from Shark Tank

One of the most successful examples of long-form content is the American reality showShark Tank. Created by Mark Burnett, the mastermind producer behindThe Apprentice,Shark Tankhas won numerous Emmys in its 15-year run and has racked up an impressive 340 episodes.

Teaching Entrepreneurship and Investment

While concerned as much with entertainment as education, it’s fair to say thatShark Tankhas helped teach the American public how entrepreneurship and investment work against a backdrop of booming tech startups. And it’s not a stretch to think that a similar format could do the same for crypto.

The Joe Rogan Experience: A Deep Dive into Complexity

Speaking of long formats and their suitability for education, we would be remiss not to mentionTheJoe Rogan Experience. Launched in 2009, the podcast’s popularity has seen its host, Joe Rogan, secure a multi-year partnership with Spotify worth up to $250 million.

Blending Entertainment and Education

LikeShark Tank,The Joe Rogan Experiencemerges entertainment and education, the host bringing his curious mind and everyman persona to unscripted interviews with guests who are often eminent figures in their field. Topics can bounce from Unidentified Aerial Phenomena (UAPs) to fiscal inflation in the blink of an eye.

The Value of Long-Format Content

While short-form content has its advantages, it’s essential to recognize the inherent benefits of long-format content when educating the masses about Web3 and crypto. TV, by definition, is mainstream, giving it a rare power that can convey complex concepts in a way that’s both engaging and informative.

A Call to Action for Fintech Entrepreneurs

While fintech entrepreneurs at the forefront of the DeFi movement may underestimate long-format mediums like TV at their peril. By taking their messaging to a familiar medium, they can give themselves the breathing room to convey why blockchain is here to stay.

Conclusion

In conclusion, while short-form content has its advantages, it’s time for Web3 innovators to recognize the value of long-format content and the power of television. With its ability to provide high production value, context, and education all in one sweep, TV can be a game-changer for crypto.

About the Author

Sander Gortjes is co-founder and CEO of Hello Labs. Entering cryptocurrency in 2017, he became active in venture capital and advisory roles starting in 2020. Hello Labs focuses on developing mainstream intellectual properties, including TV sensation Killer Whales, and boasts a roster of key opinion leaders.