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Eterneva Raises $6.7 Million to Revolutionize the Funeral Industry
Eterneva, a company based in Austin, Texas, has raised an additional $6.7 million in funding to further develop its innovative approach to funerals. The startup’s founders, Adelle Archer and John Sandstrom, aim to provide a more personalized and meaningful way for people to honor their loved ones after they pass away.
How Eterneva Works
Eterneva offers a unique service that allows individuals to create synthetic diamonds from the ashes or hair of deceased family members. These diamonds can then be set into jewelry, serving as a lasting tribute to the person who has passed away. The company’s founders believe that traditional funerals often lack personalization and emotional significance, which is where their innovative approach comes in.
Series A Funding
The latest round of funding, led by Goodwater Capital, brings Eterneva’s total raised to $6.7 million since its inception. This investment will be used to scale the company’s operations and expand its reach nationwide through partnerships with funeral homes.
Mark Cuban Invests in Eterneva
Notably, Mark Cuban, a well-known investor and Shark Tank regular, has invested in Eterneva. In an interview, Cuban explained that he views Eterneva as a socially responsible way to stay connected to loved ones who have passed away. He believes that the company’s approach offers a unique and meaningful way for people to honor their deceased family members.
Future Plans
Eterneva plans to continue building awareness around its brand and expanding its services. The company aims to offer more personalized experiences, such as allowing individuals to participate in the creation of the synthetic diamond, or to work with a jeweler to design a custom piece of jewelry that incorporates meaningful elements from the deceased person’s life.
Overall, Eterneva’s innovative approach to funerals is gaining traction and attention from investors. The company’s commitment to providing a more personalized and emotionally significant way for people to honor their loved ones has resonated with many.
