Loading stock data...

Back Market Lays Out Its Plan to Make Refurbished Phones Go Mainstream

Back Market 2 117

Here’s a summary of the article about Back Market, a platform that specializes in refurbished electronics:

Key Points:

  • Back Market has announced that it will be profitable for the first time in Europe in 2024.
  • The company has stated that it draws inspiration from the car industry, where many people purchase pre-owned vehicles. Similarly, Back Market sees potential in the market for refurbished electronic devices.
  • In Europe, manufacturers will be forced to sell spare parts to individuals and companies starting in June 2025, making repairability easier and more accessible.
  • The company’s CEO, Hug de Larauze, believes that "nine people out of ten are purchasing a pre-owned car today… Everything has been created and lined up for that — the availability of spare parts for everyone, you’re not forced to repair your car where you purchased it."
  • Back Market sees potential in expanding its business beyond Europe and into other countries, including the US.

Additional Insights:

  • The article mentions that the company’s revenue growth has been impressive, with a projected 50% increase in 2024.
  • The platform offers a wide range of refurbished electronic devices, including smartphones, laptops, and gaming consoles.
  • Back Market has been successful in creating a community around its platform, with many customers and vendors actively contributing to the marketplace.

Takeaways:

  • Refurbished electronics are becoming increasingly popular as consumers become more environmentally conscious and cost-conscious.
  • Companies like Back Market that specialize in refurbished electronics may see significant growth opportunities in the coming years.
  • The expansion of spare parts availability and repairability will likely contribute to the growth of the refurbished electronics market.