Coach and Genny Phoenix Revolutionize Technology with Innovative Legacy at CES 2025

Coach and Gen Phoenix Showcase the Power of Legacy Meets Innovation at CES 2025

Table of Contents

Introduction

In a groundbreaking collaboration, Coach, the "Original American House of Leather," and Gen Phoenix, a global leading sustainable manufacturer of recycled leather fiber material at scale, are set to take center stage at CES 2025. This transformative partnership aims to revolutionize the standard for sustainability in fashion, pushing the boundaries of what is possible in the industry.

A Legacy of Innovation

Coach, with its rich history dating back to 1941, has been a pioneer in the fashion world. Founded in New York, the brand has always been driven by innovation and a commitment to quality. Under the creative direction of Stuart Vevers, Coach continues to evolve, embracing the spirit of inclusivity and courage that defines its hometown.

The Power of Partnership

The partnership between Coach and Gen Phoenix represents a significant step towards balancing heritage with sustainability. By working together, these two uniquely positioned brands are breaking down traditional barriers between vendors and brands. As Todd Kahn, CEO and Brand President of Coach, notes:

"As a company with 80 years of heritage, Coach is known for its craftsmanship, quality, and design. This partnership with Gen Phoenix represents a significant step in our journey to balance Coach’s rich history with a commitment to finding innovative and sustainable solutions that help us create a better made future."

The Revolution Begins

Gen Phoenix, the pioneer behind this revolutionary circular process, has been recognized as one of Fast Company’s 2024 Most Innovative Companies. By rescuing leather offcuts destined for landfill and regenerating them into premium recycled leather material, Gen Phoenix is leading the way towards a more sustainable future.

As Elyse Winer, CMO and General Manager of Consumer at Gen Phoenix, highlights:

"In an industry where partnerships rarely extend beyond one-off capsules and pilot programs, we’re thrilled to be using the CES stage as our opportunity to not only give attendees a first glimpse at what to expect from Gen Phoenix and Coach in the coming months, but also what the future has in store for this industry-first strategic partnership."

A New Era of Luxury

The collaboration between Coach and Gen Phoenix is not just about sustainability; it’s about redefining luxury in an era of conscious consumption. As Winer explains:

"By pulling back the curtain on how we’ve been able to scale this collaboration, we hope to provide a blueprint for other brands looking to mirror the meaningful change Coach is driving across the fashion industry, in partnership with Gen Phoenix."

Unveiling the Future

The Great Minds panel at CES 2025 will offer a behind-the-scenes look at the evolution of luxury and how brands are responding to consumer demands. Attendees will have the chance to win exclusive Coach products crafted from the new-to-market material made with recycled leather fibers, exclusively for the 2025 Consumer Electronics Show.

A Legacy of Sustainability

The partnership between Coach and Gen Phoenix is committed to sustainable innovation and industry disruption. From its inception in March 2023, when Tapestry, Inc., Coach’s parent company, made a strategic investment in Gen Phoenix, to the debut of Coachtopia, Coach’s circular sub-brand featuring Gen Phoenix’s recycled leather fiber material, this collaboration has been driven by a shared vision for a more sustainable future.

Conclusion

The partnership between Coach and Gen Phoenix is a testament to what can be achieved when legacy meets innovation. As the fashion industry continues to evolve, one thing is clear: sustainability will be at its core. The Great Minds panel at CES 2025 offers a unique opportunity to experience this transformative journey firsthand and glimpse into the future of sustainable fashion.

About Coach

Coach is a global leader in the luxury fashion industry, driven by innovation, quality, and craftsmanship. Founded in New York in 1941, Coach has been synonymous with timeless style and sophistication. Under the creative direction of Stuart Vevers, the brand continues to evolve, embracing the spirit of inclusivity and courage that defines its hometown.

About Gen Phoenix

Gen Phoenix is a global leading sustainable manufacturer of recycled leather fiber material at scale. Through its revolutionary circular process, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into premium recycled leather material coveted by the world’s most iconic brands for its beauty and durability.