In a recent update, Snap Inc. has provided more information on its AR Enterprise Services (ARES), an initiative aimed at delivering augmented reality (AR) tools and expertise to businesses. This development is part of the company’s efforts to help enterprises leverage Snapchat’s technology in their own websites and apps.
Partner Summit Showcase
At the Partner Summit, which took place recently, Snap showcased its Shopping Suite, a set of features designed for e-commerce sites and apps. The suite includes tools such as AR Try-On, 3D product viewing, and others that enable users to experience products in new ways. These features are aimed at enhancing customer engagement and driving sales.
Shopping Suite Features
The Shopping Suite offers several key features, including:
- AR Try-On: allows users to virtually try on products such as apparel, accessories, or footwear.
- 3D Product Viewing: enables customers to view products from all angles, getting a more immersive experience.
- Fit and Sizing Recommendations: provides personalized recommendations based on the customer’s body shape.
Customer Success Stories
Several businesses have already adopted Snap’s Shopping Suite, including:
- Goodr: reported an 81% increase in customers adding products to their carts after using AR Try-On. They also saw a 67% uplift in conversion for mobile device users and a 59% increase in revenue per shopper.
- Princess Polly: delivered over 50 million fit and sizing recommendations, leading to a 24% lower return rate when they used Snap’s technology.
- Gobi Cashmere: reported a 4x increase in conversions after using Snap’s features.
New Offering: AR Mirrors
In addition to the Shopping Suite, Snap has announced a new offering called AR Mirrors. This feature brings AR capabilities to physical spaces and events, allowing customers to engage with AR experiences out in the real world. The product is focused on enhancing customer engagement and the in-store experience.
Retailer Adoption
Several retailers have already adopted AR Mirrors, including:
- Men’s Wearhouse: has used Snap’s AR Mirrors in a store to get shoppers ready for prom and wedding season.
- Nike: will later this year test AR Mirrors for footwear in stores.
Benefits of AR in Retail
Studies have shown that brands using AR in stores are 82% more likely to be recommended and 85% more likely to inspire future purchases.
Collaboration with Coca-Cola
Snap is currently working with Coca-Cola on an AR-enabled vending machine. The machine uses hand gestures to control what’s displayed on the screen, blending physical and digital experiences together.
Snap Partner Summit 2023
This year’s Snap Partner Summit was a significant event for the company. It provided partners with insights into the latest developments in Snapchat’s technology and its applications in various industries.
Snapchat’s Role in Retail
As seen from the adoption of AR Mirrors by retailers such as Men’s Wearhouse and Nike, Snapchat is playing an increasingly important role in retail. The platform’s AR capabilities are being leveraged to enhance customer engagement and drive sales.
Conclusion
In conclusion, Snap’s update on its AR Enterprise Services marks a significant step forward for the company. With the introduction of Shopping Suite and AR Mirrors, businesses now have access to powerful tools that can help them drive sales and improve customer satisfaction.
